Among the most important attorney SEO tactics is writing content. This is because the articles written for law firms have high accuracy and strict construction requirements. Since legal advice is often highly technical, only those with a solid knowledge of the law can produce it. Also, legal content must be written by experts who can optimize it for search engine optimization. A lawyer is not usually a natural writer and might not be the most adept in this aspect of attorney SEO.
The key to attorney SEO is constant maintenance. Since most consumers start their search for legal services on Google, it is imperative that attorneys have a consistent flow of high quality traffic. Attorney SEO services help law firms reach the top of the search engine results. High-quality content attracts a broad audience and can convert that traffic into a phone call. However, attorney SEO cannot be achieved overnight. Instead, it requires constant monitoring and maintenance. For this reason, it is essential to hire a professional SEO company.
Keyword research is another essential attorney SEO strategy. Keyword research is the process of determining which search phrases and keywords have the highest value. A proper keyword research evaluates the frequency of these searches and current ranking algorithms for the phrase. By including relevant keywords and phrases, lawyers can easily connect with active searchers. They can then target their advertising efforts accordingly. To make SEO more effective, attorneys should use schema-rich pages. For example, they can include the state name as a keyword in the search query.
When optimizing law firm directories, it is imperative to submit consistent information to multiple directories. As a result, Google will judge the legitimacy of attorney SEO efforts based on the consistency of submission. The newest version of Google’s core algorithm is known as RankBrain, and it learns from data. This is why the algorithm is constantly changing. Attorney SEO is not an exception. So, the next time you submit directory information, make sure it’s consistent and updated.
As a law firm, you need to up your lawyer SEO game if you want to compete in the highly competitive legal market. Although the process is the same as for other businesses, the keywords used might be different. This doesn’t mean you can skip a step. A law firm SEO campaign is complex, and involves dozens of elements. Make sure the company you choose follows the guidelines of Google, because most people rely on Google for information.
In addition to keywords, you must also pay attention to the structure of your site. Make sure it looks good on all devices. If your site is not mobile-friendly, you risk losing traffic, which is crucial for your business. Even if you have a website optimized for desktop and laptop computers, you still need to pay attention to the design and layout of the mobile-friendly version of your website. This way, you’ll attract more traffic, which means more potential clients.
Law firm SEO can be time-consuming, and it’s important to choose an experienced company to help you with the process. A quality law firm SEO company will be able to help you grow your firm. The SEO company you choose should be able to deliver consistent, positive results over time. That way, you can scale your law firm at a rate you can handle. You’ll be glad you made the investment in your attorney SEO.
While you’re on the subject of SEO, a good SEO strategy for a law firm includes on-page and off-page optimization. For instance, you’ll need to set up a page for every office. Make sure each one has unique content that reflects the type of practice or clientele the firm serves. This includes bio excerpts for staff members, accessibility features, and Google maps embed. Review features are also important, and you should consider offering reviews for each location of your law firm.
A good law firm website should have a comprehensive FAQ section that answers questions the user is searching for. It should cover a broad spectrum of topics and use long-tail forms of the primary keyword in the answers. This is a great way to show that a law firm knows a lot about a specific topic. Moreover, it will also give Google an idea about the depth of expertise of its staff and its clients. If a website is lacking this, a law firm should consider hiring a website development company that can do this for them.