How Internet Marketing Can Use Local SEO to Increase Conversions
While local SEO is important for any business, some industries benefit from it more than others. Here are some of the ways you can make use of local SEO to increase your conversions:
First, local SEO is about being found locally. Using keywords related to your city and location is essential for local SEO. Keyword research for local SEO hasn’t changed much in recent years, but technology has changed how people execute local searches. More people now have access to smartphones, smart speakers like Google Home and Amazon Echo, which enable them to execute local searches. If your business isn’t visible to these devices, then local SEO is essential.