If your law firm has a website, you can improve your SEO by making sure that your website is optimized for search engines. Your site must be easily navigable and clear, so that visitors can find what they are looking for. You also need to include your location information on the navigation menu and on the dropdown menu to send strong relevancy signals to Google. You should also include a page describing your team’s experience and credentials, and you can include client testimonials, which can help build trust. Lastly, you should have a page labeled “contact us” and a contact form to help prospective clients reach you.
Luckily, there are SEO companies that specialize in attorney marketing and are experienced in ensuring your website is search engine friendly. At Zola Creative, we understand the legal industry and have worked with more than 1000 law firms. Our strategy is customized and targeted for the needs of each client. To ensure you’re getting the most from your SEO efforts, we’ll develop a strategy tailored to your firm’s specific needs. This way, you’ll be able to track your progress from month to month.
Another important part of attorney SEO is a good backlink profile. This is one of the most important ranking factors on Google. The more authoritative and relevant websites that link to your site, the better for your SEO. In addition, bad links to your website are penalized by Google. To build a quality backlink profile, you’ll need a dedicated team of specialists.
Attorney SEO is a great way to promote your firm and attract new clients. It will improve your website’s search engine rankings so that more potential clients find you. Your SEO strategy should focus on making your site visible and easy to navigate to prospective clients. In addition, the process will generate more traffic and leads for your firm.
Lastly, attorney SEO should be consistent and incorporate content marketing strategies. Creating a dominant brand is not impossible – with a little work and perseverance, you can achieve top SERP rankings and exponential growth. If you do these things, your law firm will reap the benefits of attorney SEO and will be able to provide quality legal services to more people.
Another way to boost attorney SEO is by creating and submitting articles on other websites. In a successful guest posting, you’ll need to include your own content, use existing connections, and link naturally within the body of your post. Your content should be original and provide value. Make sure you use appropriate keywords throughout the content, and include relevant content on your site. Creating articles for other websites will improve your SEO efforts, and will boost the trust of your law firm.
Another way to improve attorney SEO is to publish educational content. This helps establish your firm as an authority in your niche and convince your visitor that you can help them. By publishing educational and informative content, you can provide your audience with relevant information that they need. In addition, you can use lead magnets, email sequences, and direct response keywords to create targeted content.
SEO for lawyers is different from pay per click marketing in that it requires sound strategy and proper utilization of resources. In addition to increasing visibility, SEO for lawyers can also improve your rankings in Google and other major search engines. With the right SEO strategy, you can leapfrog your competitors in the competitive legal market. The internet is an excellent source of prospective clients. And, 38% of consumers use search engines to find a law firm.