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The Importance of Local Search in Internet Marketing

Tammie Slavin–SEO Marketing–

local seo

Whether you are new to local SEO or you’re a seasoned veteran, you’ve probably wondered what makes a local business stand out in search results. This article will introduce you to the key principles behind local SEO, including the significance of listing consistency. We’ll also look at the latest findings of the Local Search Ranking Factor study to learn what signals matter most for local visibility. And while the terminology of local SEO may be foreign to non-technical stakeholders, remember that it’s all about revenue, reputation, and ranking. read more

3 Tips to Improve Your Search Engine Optimization

Tammie Slavin–SEO Marketing–

search engine optimization

The title and meta description of a webpage should be highly relevant to the content of the page and aimed towards a particular keyword. The HTML code that is used to create webpages affects the evaluation of the page by search engines. To increase the relevance of your content, you can include the main keyword in your title and URL, use headers and make your site crawlable. Here are a few examples of what should be in the title and meta description.

Conversion rate optimization involves A/B testing and gauging the impact of different changes on the number of clicks or page views that a visitor makes. Successful search marketers know that traffic isn’t enough. They know that traffic’s behavior is equally important. Conversion rate optimization is often complex, but software like Optimizely makes it easy with its visual editor. Once you’ve set up your website with Optimizely, you can start testing and measuring the results. read more

Attorney SEO From PSM Marketing

Tammie Slavin–SEO Marketing–

attorney seo

If you are an attorney, you’ve probably spent a lot of time building your name recognition. But attorney SEO can take that name recognition to the next level. Instead of being hidden in the search results, your biography, LinkedIn profile, or Avvo profile should be prominently displayed. Attorney SEO from PSM Marketing will increase the visibility of your profile and boost your rankings on major search engines. To get started, contact us and get a free SEO analysis.

Attorney SEO is an important tool in marketing your law firm. It’s a proven way to move up search engine rankings and become better known in the community. It can also help your practice increase its online presence. A properly executed SEO campaign will provide you with a steady stream of leads even after the initial investment. And because the process doesn’t take long, you can reap the rewards for years to come. If you’re not sure how to go about attorney SEO, here are some of the basics you should know. read more

How to Optimize Your Website For Local Searches

Tammie Slavin–SEO Marketing–

Local SEO focuses on keywords relevant to local businesses. Consumers today are more likely to look for local businesses than national ones, and keywords that help local businesses rank well in search results are much more effective than national-level keywords. For example, 76 percent of people who search for local businesses on mobile devices go to a business within a day, and 28 percent make a purchase. This makes it important for businesses to focus their marketing efforts on local keywords.

Other factors to consider when optimizing for local SEO include the content of your website, citations, and review signals. Using local SEO strategies will increase the chances of your business appearing in the Top Three box of Google’s local search results. It will also increase your website’s rankings in search results and bring in more local customers. Using local SEO techniques can help your business rank higher in search results, so it is worth learning how to optimize it. read more

Search Engine Optimization Boosts Your Website’s Conversion Rate

Tammie Slavin–SEO Marketing–

search engine optimization

Search engine optimization, or SEO, is the process of making your website appear higher in the search results of a popular search engine. A successful search engine marketing strategy aligns your website content with the queries of the users and engages them at every stage of the marketing funnel. Without SEO, businesses can miss out on substantial revenue opportunities. With SEO, your business can sell more e-commerce products, generate more leads, increase brand awareness and capture traffic from television ads. read more

Attorney SEO for Lawyers and Accountants

Tammie Slavin–SEO Marketing–

attorney seo

If you are a lawyer, you can use attorney SEO to enhance the search engine rankings of your website. There are several things you need to do in order to improve the rankings of your website and avoid getting penalized for violating the Rules of Professional Conduct. These include optimizing your website for specific keywords and using legal service schema to communicate to search engines that your content is related to your legal practice. This process is simple and doesn’t require you to have technical knowledge. You can implement schema on your website by simply highlighting the relevant information in your site and selecting the appropriate tag. read more

How Internet Marketing Can Use Local SEO to Increase Conversions

Tammie Slavin–SEO Marketing–

local seo

While local SEO is important for any business, some industries benefit from it more than others. Here are some of the ways you can make use of local SEO to increase your conversions:

First, local SEO is about being found locally. Using keywords related to your city and location is essential for local SEO. Keyword research for local SEO hasn’t changed much in recent years, but technology has changed how people execute local searches. More people now have access to smartphones, smart speakers like Google Home and Amazon Echo, which enable them to execute local searches. If your business isn’t visible to these devices, then local SEO is essential. read more

How Search Engine Optimization Can Increase Your Website’s Visibility

Tammie Slavin–SEO Marketing–

search engine optimization

SEO is all about getting a page on Google to appear in the top few search results. The process of improving your ranking on the first page of Google starts with choosing the right keywords. People type keywords into the search box to find what they are looking for. There are two main types of keywords: product and informational. For example, if your eCommerce site sells tennis shoes, you should optimize your pages around both kinds of keywords. This will help you make sure your pages appear on the first page of Google. read more

The Benefits of Attorney SEO

Tammie Slavin–SEO Marketing–

Whether you are a new firm or have been in business for years, law firm SEO can help you grow your practice and attract more clients. These strategies will improve your website’s ranking in the organic search results, generating more traffic that converts into clients. Many lawyers have trouble achieving first-page rankings, and with the help of SEO services, you can easily get to the top of the search results without having to hire a marketing agency or worry about developing the necessary skills. read more

How to Use Local SEO to Increase Your Website’s Visibility in Search Results

Tammie Slavin–SEO Marketing–

Google has recently announced that it collects reviews from social media and consumer directories. In order to increase visibility in local search results, businesses should target sites that are relevant to their target markets. To achieve this, businesses should create articles that address local search queries. Avoid creating fluff pieces and concentrate on providing information that people in your area need. In addition, it’s important to use a quality URL, which will ensure that your content is ranked highly. read more