The title and meta description of a webpage should be highly relevant to the content of the page and aimed towards a particular keyword. The HTML code that is used to create webpages affects the evaluation of the page by search engines. To increase the relevance of your content, you can include the main keyword in your title and URL, use headers and make your site crawlable. Here are a few examples of what should be in the title and meta description.
Conversion rate optimization involves A/B testing and gauging the impact of different changes on the number of clicks or page views that a visitor makes. Successful search marketers know that traffic isn’t enough. They know that traffic’s behavior is equally important. Conversion rate optimization is often complex, but software like Optimizely makes it easy with its visual editor. Once you’ve set up your website with Optimizely, you can start testing and measuring the results.