Local SEO is a strategy used to drive traffic to a website from local clients and users. It boosts online presence for a company with local clients and business buyers. This strategy has gained importance as the global market is shrinking due to economy recession. A localized approach can help businesses gain competitive advantage by optimizing website marketing in local areas.
Today, Internet users rely heavily on search engines to find whatever it is they are looking for. As such, SEO is an important tool in marketing a website. A strong link building campaign is one way to enhance a site’s search engine ranking. Google uses local citations in its search algorithm to rank web pages. This means that a website is most relevant to the queries when it features a localized name, address, and phone number.