Local SEO is a type of search engine marketing that targets a particular area. It is the ultimate goal of a local SEO campaign to convince Google to link to your website. By optimizing your website for local keywords and local search terms, you can attract a wide variety of customers. The following are a few tips to boost your local SEO. Listed below are a few of the most important tips to increase local SEO. Make sure to follow these tips for maximum results.
Google’s local SERPs are determined by three main factors: distance from the location of the searcher and the presence of relevant keywords and categories. Another factor that plays a significant role in local SEO is the presence of a correct NAP. Reviews play an important role in local search visibility, and the more reviews your business has, the better. Google’s bots crawl everywhere, so if possible, include a social media link in your website. These social signals are important because Google prioritizes local listings.