Local SEO – How to Optimize Your Website for Local Searches
Local SEO can be one of the best strategies for bringing new customers and revenue into your business. By employing this method, your rankings will increase on search engine result pages (SERPs).
Local SEO also assists with building brand recognition and trust among your audience, increasing foot traffic to your physical store location.
1. Keyword Research
Local keyword research is an integral component of any successful SEO campaign, helping to identify which terms are most pertinent to your business and target them in your content. Furthermore, it allows your site to become optimized for local searches resulting in increased visibility and traffic.