The Importance of Local Search in Internet Marketing
Whether you are new to local SEO or you’re a seasoned veteran, you’ve probably wondered what makes a local business stand out in search results. This article will introduce you to the key principles behind local SEO, including the significance of listing consistency. We’ll also look at the latest findings of the Local Search Ranking Factor study to learn what signals matter most for local visibility. And while the terminology of local SEO may be foreign to non-technical stakeholders, remember that it’s all about revenue, reputation, and ranking.