Search engine optimization (SEO) is a strategy to help your website appear on the first page of search results. It involves using keywords to create a webpage that people will want to read. Keywords fall into two categories: product keywords and informational keywords. A good eCommerce website will optimize its pages around both types of keywords. It’s also important to keep your content relevant to what people are searching for. If you’re selling tennis shoes, you’ll want to make sure that you’re targeting searchers who are interested in tennis shoes.
Having high-quality content is key to SEO success. Not only will it increase your site’s page rank, but it will also attract links from other websites. Search engines also take into account the design of your website. Search engine algorithms look at the appearance of your site across different browsers and devices, as well as how fast it loads. Therefore, if your content is engaging and informative, it will appear higher on SERPs.
In addition to targeting keywords, it’s important to focus on creating an engaging user experience. By understanding searcher intent, you’ll be able to create content that meets their needs. This makes it easier for search engines to discover your site. It’s also important to use tools to help you optimize your content.
Google’s algorithm looks for sites that are relevant to a given keyword and that offer a great user experience. It penalizes sites that load slowly, so it’s important to keep these factors in mind. You can monitor your page speed with Google Search Console. Another important ranking factor is security. If you have a sketchy website, it’s unlikely that you’ll reach the first page.
Search engines use sophisticated algorithms to determine which pages are most relevant. These algorithms take hundreds of factors into consideration before deciding where to place your site on the SERP. This means that every webpage in your website has to meet the criteria for relevance. By using keywords, you can increase your chances of appearing in the SERP. When a searcher enters a query into a search box, the search engine displays the first few results based on these criteria.
Another important factor in SEO is creating great content. By creating great content, you will attract more visitors and get your content shared across the web. Since search engines are trying to prevent people from gaming the system, they invest hours and money to ensure that the best content is displayed to the searcher. This is the best way to ensure that your site is visible to as many people as possible.
Your content should be optimized for both mobile and desktop users. For mobile devices, make sure that the content you include has the right structure. You should also optimize the meta description for mobile devices. Another important element is the title of each page. This will display in the browser title bar and on the left-hand navigation. Besides, each page should have its own unique URL. This makes it easier for users to navigate your website. Further, using headings creates a hierarchy of information. This way, a searcher can get a good idea of what each page is about.
In addition to the title and meta description, you should also optimize the links to your website. Make sure that Google can easily crawl the pages on your site. For this, you can use a WordPress plugin or an online XML sitemap generator. The goal of the SEO strategy is to rank high on Google. Google’s “bots” crawl the internet looking for updated pages with links pointing to them. The more links you have, the easier it is for Google to find your website.
Your website should also be mobile-friendly. In 2016, Google announced that it will give a ranking boost to mobile-friendly websites. In the year 2018, it shifted to mobile-first indexing, which means that Google will use the mobile version of your page when indexing them. Google wants to provide users with the best experience possible. If your site is slow or poorly designed on mobile, users will not stay on your website. Having a mobile-friendly website will help you increase your rankings and increase your traffic.
Search engine optimization is a long-term effort that requires action and constant activity. Even though you may see instant results, it takes time and effort to build a sustainable, profitable website.