Creating a blog for your website can be an effective local search engine optimization (SEO) strategy. You can list your NAP (name, address, and phone number) on each page, build citations, and track leads.
Create a blog on your website
Creating a blog on your website can help you boost your local SEO. This means that you can optimize your website for certain keywords and increase your visibility on the search engine results page. With a bit of effort and patience, blogging can pay off in a big way.
When you write about a topic that you are passionate about, you can attract readers. This can lead to more engagement and eventually monetization for your website. It can also help you build relationships with brands, which can turn into long-term customers.
There are many sites to choose from when you want to start a blog. You can find sites that cater to bloggers from all industries, including fashion, health, marketing, and food. Some are free to join and others charge for their services.
Optimize your site for location-based keywords
Using location-based keywords is a good idea if your business is local. A study by Acquisio claims that 75% of mobile searches with local intent result in an offline visit within 24 hours of the search. With the number of mobile users on the rise, local SEO is an important part of any marketing strategy. The best way to do this is to build a comprehensive SEO plan that incorporates both traditional and social media.
Choosing the right SEO tools and tactics is the first step in optimizing your site for location-based keywords. Fortunately, many of these tools are free. One such tool is an analytics package that can combine your server log files with data from your visitors. The resulting data can be used to measure the effects of your optimizations.
List your NAP on every page
Having accurate NAP (Name, Address, Phone Number) information on your website will increase your chances of ranking for local searches. It will also provide customers with easy access to critical information about your business.
The most common place to list your NAP is in the footer of your website. However, if you are in an industry with multiple locations, it is important to create a page for each location. Your NAP can also be listed on third-party websites.
Google will use the information to verify your business’s legitimacy. Inconsistent information will negatively affect your search visibility and credibility. In addition, incorrect information can lead to poor user experience and confusion for your potential customers.
If you want to improve your local SEO, you should make sure your NAP data is consistent across all of your online platforms. You should also be careful about cross-matching the information you have in your paperwork.
Build citations
Adding citations is an important part of local SEO. Citations are mentions of your business, including your name, address, and phone number. When search engines find these citations, they know you’re a trustworthy business. They also promote your online presence.
Citations can come in two forms: structured and unstructured. Structured citations are found in business listing directories, such as Google and Yelp. These include your NAP (name, address, and phone number) as well as your business description.
Unstructured citations are not as structured, and they can be in blogs, articles, and any other website that mentions your business. They can include your NAP, your business description, and even your location.
The key is to keep your NAP and business description consistent throughout the web. Mismatched NAP, or even non-physical locations, are not acceptable for citations.
Track leads
Using call tracking software is a great way to know where your leads are coming from. It’s also a way to make sure your local SEO strategy is working.
The NAP – or name, address and phone number – is the name of the game when it comes to local search. This information is crawlable HTML text that helps Google display location-based search results. The more accurate your NAP information, the better your chance of showing up in search.
The GMB – or Google My Business – is another important local SEO tool. It shows where your customers are finding you, which can help you increase your conversion rates. It also contains a listing of your most popular searches for your business.
It’s also a great way to connect with the local community. If you sponsor local events or participate in local meetings, you may be able to get contextual Chamber of Commerce links.