SEO, or search engine optimization, is a strategy to improve the website’s ranking on search engines and attract more visitors. SEO is targeted at three types of traffic – direct, paid, and organic. It helps increase website traffic through search engines. Ultimately, this method can improve your business’s bottom line. Here are some tips to optimize your website for search engines. Read on to learn how to optimize your website for search engines.
SEO works by leveraging keywords that your target audience uses. High quality content aligns with the intent of the user’s search. This helps the website appear at the top of the SERP, where high quality pages will appear. In addition, SEO can help you capture traffic from TV advertisements and other promotional channels. In fact, it can increase brand visibility, generate leads, and increase sales. However, there are some caveats to using SEO.