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Tammie Slavin

Search Engine Optimization Basics

Tammie Slavin–SEO Marketing–

search engine optimization

Search engines are an integral component of online life. They work by gathering information about web pages and presenting it in search results that rank them according to relevance.

Search Engine Optimization is about making the information on your websites more search engine-friendly, accessible, and useful for visitors. This guide outlines some essential best practices.

Keywords

Keywords are words or phrases people enter into search engines in order to locate content. Keywords may be broad or specific, with high or low search volumes; singular keywords tend to have stiff competition but don’t always match search intent (whether someone’s looking for a green chili chicken taco recipe, red running shoes store, or package tracking software). Long-tail keywords provide more specific and targeted answers about products or services while being easier for search engines to rank them. read more

How Attorney SEO Can Help Your Law Firm Attract New Clients

Tammie Slavin–SEO Marketing–

attorney seo

An effective online presence for law firms is key to winning new clients. People search online for legal services, and those law firms that rank highly are more likely to be approached by potential clients who found them online.

Attorney SEO involves various strategies, such as keyword research, onsite optimization, link building and social media promotion. Of particular note is technical SEO which measures how Google-friendly your website is.

Content creation

Attorney SEO (or Search Engine Optimization) is the practice of improving your law firm website to increase its search engine exposure on search engines like Google. It involves numerous strategies ranging from content production and technical foundation development – both essential components of success for any law firm and drawing in potential clients. read more

The Importance of Local SEO

Tammie Slavin–SEO Marketing–

local seo

Local SEO helps your business become visible to potential customers in its locality. Consumers tend to trust businesses appearing on the first page of search engine results more readily.

As part of building customer trust, it is also crucial that businesses are listed on business directories and review websites. Reviews can be an incredibly powerful asset in helping build a customer base.

Increased traffic

SEO (search engine optimisation) works on two levels; relevancy and prominence. Relevancy measures how closely a business matches a search query while prominence refers to reviews and other public perception data gathered by Google Search results for searches such as “plumber”. Local SEO strategies will then ensure that this plumber’s online review data appears among Google’s results for this search query. read more

Local SEO – How to Optimize Your Website for Local Searches

Tammie Slavin–SEO Marketing–

Local SEO can be one of the best strategies for bringing new customers and revenue into your business. By employing this method, your rankings will increase on search engine result pages (SERPs).

Local SEO also assists with building brand recognition and trust among your audience, increasing foot traffic to your physical store location.

1. Keyword Research

Local keyword research is an integral component of any successful SEO campaign, helping to identify which terms are most pertinent to your business and target them in your content. Furthermore, it allows your site to become optimized for local searches resulting in increased visibility and traffic. read more

How Attorney SEO Works

Tammie Slavin–SEO Marketing–

attorney seo

Search engine optimization (SEO) for attorneys involves various strategies, including keyword research, on-page optimization, link building and content production. Success ultimately lies within various variables such as site quality and citations.

An example search query for a criminal defense attorney might include “criminal defense” and “Dubuque.” While this won’t directly impact rankings, its goal should be to encourage potential clients to click through to your website. read more

What is Local SEO?

Tammie Slavin–SEO Marketing–

local seo

Local SEO refers to search engine optimization techniques designed to get your business listed in Google’s “near me” results. Making yourself visible online to local people can make all the difference for its success – therefore, doing it right is vitally important.

Start off your local SEO efforts right by conducting some keyword research using tools such as Semrush’s Organic Research to discover keywords your competitors are targeting.

Location-based searches are becoming more common

Location-based searches have become more prevalent as more consumers use mobile devices to locate local businesses. A strong presence on Google My Business with positive reviews can help your company rank higher on search engine results pages. read more

Law Firm SEO – How to Get Your Website to the Top of Search Results

Tammie Slavin–SEO Marketing–

attorney seo

To attract new clients and expand your law firm, SEO (Search Engine Optimization) should be utilized. When done right, this strategy can bring immediate success!

Although it may take more time, but investing in long-term litigation strategies has proven itself effective for law firms who specialize in both personal injury and criminal defense cases.

Keyword research

Keyword research is a cornerstone of law firm SEO campaigns. By creating more targeted content for your website, keyword research helps drive organic traffic and boost conversion rates. read more

Local SEO – How to Get Your Business Noticed in Local Search Results

Tammie Slavin–SEO Marketing–

Local SEO is a form of search engine optimization that helps businesses attract more localized customers. It’s beneficial for both small and large businesses alike.

Local SEO not only draws in new customers, but it can also boost your web traffic. This in turn leads to more conversions such as sales, phone calls or subscriptions.

Identify your target audience

Identifying your target audience is the first step to creating a successful local SEO strategy. Whether you’re a small business or an established brand, knowing who your audience is will allow you to optimize your website, social media accounts, and other platforms accordingly. read more

The Importance of Local SEO

Tammie Slavin–SEO Marketing–

local seo

Local SEO is an essential strategy for any business that provides services near its customers. Whether you’re a restaurant, coffee shop, retail store or plumber, local SEO can help boost your success and drive foot traffic to your establishment.

Building awareness of your business’ name, address and phone number (NAP) through directory listings, social media profiles and online review platforms requires effort.

Keywords

Keywords are essential components of local SEO, as they help your business appear in Google’s local search results. Your keywords should be pertinent to the area you serve and include words your target audience likely uses frequently. read more

How to Improve Your Search Engine Optimization

Tammie Slavin–SEO Marketing–

search engine optimization

When people search for something online, search engines use complex algorithms to pull out what they believe to be the most accurate and pertinent list of results for their query.

Each search engine has a proprietary algorithm that determines how it ranks results. These rankings may be based on various factors such as keyword density, links, speed and more.

Keyword research

Keyword research is an integral component of your search engine optimization (SEO) strategy. It pinpoints the terms that your audience is searching for and helps you craft content that attracts relevant visitors to your website. read more