The Importance of Local SEO
Local SEO is an essential strategy for any business that provides services near its customers. Whether you’re a restaurant, coffee shop, retail store or plumber, local SEO can help boost your success and drive foot traffic to your establishment.
Building awareness of your business’ name, address and phone number (NAP) through directory listings, social media profiles and online review platforms requires effort.
Keywords
Keywords are essential components of local SEO, as they help your business appear in Google’s local search results. Your keywords should be pertinent to the area you serve and include words your target audience likely uses frequently.