Attorney SEO from PSM Marketing helps law firms move up search engine rankings, surface attorney bios and profiles (LinkedIn, Avvo), and turn search visibility into a steady stream of leads. A properly executed campaign also raises a firm’s online presence long after the initial investment. To get started, contact PSM Marketing for a free SEO analysis.
What does attorney SEO do for a law firm?
Attorney SEO is built to grow a law firm’s website authority over time, unlike short-burst advertising that can leave gaps in traffic. That steady web traffic translates into new clients and cases for the practice.
How should lawyers pick keywords?
Keyword research is the backbone of an SEO strategy. Choosing the right keywords can make or break a campaign, since picking the wrong phrase means no one searching those terms will find the site. Avoid choosing keyword phrases based on a marketing vendor’s promises, and instead pick phrases relevant to the practice.
Why do backlinks matter for attorney SEO?
Search engines assign higher credibility to websites that rank well, and consumers are more likely to click an organic link than a paid one when a site has many backlinks from high-quality sources. A campaign should be built around an authoritative backlink profile, because a site full of bad links will be penalized by Google.
Where should law firm SEO content live?
A blog is a strong fit for attorney SEO because it offers potential clients free information and a chance to show expertise, and it can rank in Google for a particular keyword. The blog must be optimized for search engines; a personal blog written for enjoyment or a general audience is not the place to try SEO.
A law firm’s location information should be prominently displayed in the navigation menu and drop-down menu, and including location in site content sends strong relevancy signals to search engines. Inviting contributors to write articles can lift the firm toward industry authority, and Help A Reporter Out (HARO) is another way to earn press mentions and links.
What mobile details affect law firm conversions?
The tap area of the site matters for converting visitors on mobile devices, and buttons should be easy to tap even with a small finger. If the navigation menu is hard to use on mobile, users may leave, and Google uses site structure to decide what content is important and relevant. For law firm sites, key information should sit above the fold; the Lawrence Law Group website has a convenient click-to-call button.
FAQ
What is attorney SEO from PSM Marketing?
It is an SEO service from PSM Marketing that increases the visibility of an attorney’s profile and boosts rankings on major search engines. The firm offers a free SEO analysis to get started.
How long do the results of attorney SEO last?
A properly executed SEO campaign provides a steady stream of leads even after the initial investment, and the process does not take long, so the rewards continue for years.
What are the key parts of an attorney SEO campaign?
The core pieces are keyword research, an authoritative backlink profile, optimized blog content, prominent location information in navigation and content, contributor articles or HARO mentions for press and links, and a mobile-friendly site with easy tap targets and key information above the fold.