A law firm’s website needs to rank near the top of Google to keep new clients coming in, and search engine optimization is how that happens. Attorney SEO is a strategic approach to getting a law firm website ranked on Google and other search engines, and it can generate a pipeline of high quality leads. According to a Brandmuscle survey conducted in 2020, search is the most effective marketing channel, which is why firms that invest in SEO tend to outpace competitors that do not.
Why site quality and video matter for law firm SEO
The SEO of a law firm’s website is critical for getting a top ranking in Google. If a site isn’t easy to navigate or if it takes too long to load, visitors will leave and go elsewhere. Using video and other visual elements to market a law firm helps the site get noticed and increases traffic. Video on law firm websites has been proven to increase branding exposure and click through rates, and a law firm website with video stands out among competitors.
How should a law firm start an attorney SEO campaign?
Before launching an attorney SEO campaign, it’s essential to identify the highest volume of search traffic. That starts with a keyword research audit and a clear picture of the target market. It’s also important to understand the target audience’s language. If the content is written for non-lawyers, leave out legal jargon. The goal is to appeal to the audience’s inclination to learn more about the subject.
What kind of content helps a law firm rank higher?
Law firms can boost their search engine rankings by writing news articles aimed at residents of specific metro areas, gaining branded exposure along the way. Those articles also help a firm gain exposure in adjacent markets. As content production increases, Google crawls those sites more frequently, which makes it easier to attract more traffic. More traffic leads to higher client retention, more leads, and more profits when the content lands in front of the right audience.
How is SEO different from pay per click for law firms?
SEO for law firms is different from pay per click marketing. It requires a more comprehensive strategy and more effective use of resources. When a law firm executes SEO well, it can leapfrog most of its competitors. A well-optimized website helps a law firm gain top rankings in Google and sets it apart from the competition, and it’s also essential to make sure the information on the site is easy to find. A high-quality website is the foundation for more clients and more cases.
FAQ
What is attorney SEO?
Attorney SEO, also known as law firm SEO, is a strategic approach to getting a law firm’s website ranked highly on Google and other search engines so it can bring in more new clients and create a pipeline of high quality leads.
Why does video help a law firm’s website rank?
Video on law firm websites has been proven to increase branding exposure and click through rates, and a website with video stands out among competitors, which helps with both visitor engagement and search performance.
What should a law firm do before starting an SEO campaign?
A law firm should run a keyword research audit to identify the highest volume of search traffic, define its target market, and write content in language the audience understands, avoiding legal jargon when readers are non-lawyers.