Getting your website to rank high in the search engines is a great way to increase your firm’s online presence. However, many law firms and lawyers are still not aware of how to get their websites to rank. Fortunately, there are a few tips that can help you to optimize your website.
Expertise, Authoritativeness, and Trustworthiness (EAT)
EAT is an acronym that Google uses to gauge the authority of a website. It stands for Expertise, Authoritativeness, and Trustworthiness. This is an important part of Google’s search ranking system.
Expertise is important to Google because they want to provide searchers with the best content. They also want to ensure that websites don’t solely focus on sales.
Authority is also important because it reflects the contributions a person has made to the industry. You can show Google your authority by writing articles for publications, attending industry events, and even issuing press releases. It’s also important to have a well-written bio. If a person’s bio isn’t credible, then their authority ratings will be negatively affected.
Google also looks at reviews to determine whether or not a website is trustworthy. A positive review demonstrates that the website is reputable. If a site has a large number of reviews, then it will be more likely to earn a high ranking.
Google freshness update
Keeping your site up to date is important for both Google and your web visitors. Fresh content attracts more clicks and engagement. Fresh content also helps your site perform better under Google’s freshness algorithm.
One of the best ways to keep your search traffic up is to check performance data in Google Analytics. You can also determine your organic traffic source using Webmaster Tools or SEMrush.
You can use a time-stamp in your content management system to let Google know when your blog post was published. You can also use a time-stamp in the search snippet. You can also look at Google Trends to see which search queries are performing the best.
If you’re trying to improve your freshness score, consider deleting content and updating it with new content. Some site managers think it’s difficult to keep a site up-to-date, but it’s actually easier than it sounds.
Body copy
Using a quality SEO agency to drive your marketing efforts is a sure fire way to get your foot in the door. Keeping abreast of the latest search engine optimisation technology is a matter of course, so keep your eyes peeled for the next big thing. There is no one size fits all solution, so consider a mix of in-house and third party services to ensure your SEO campaign is a success.
Aside from the usual suspects, a monthly SEO budget should be allocated for a quality content strategy and ongoing link building to boot. A regular SEO review will ensure your website remains fresh and relevant to Google’s ever changing search engine. The most important component to remember is that you need to be on your game to succeed.
Keywords
Whether you’re a solo practitioner or an established law firm, your attorney SEO keywords are what will determine the quality of traffic your site receives. The more relevant your keywords are to your audience’s needs, the more likely you’ll be able to attract new clients.
While there’s no one single, ideal lawyer SEO keyword, there are several ways to identify and use the most effective ones. These include developing content that speaks to your target audience directly, creating individual pages for each practice area, and generating testimonial pages.
Use Google’s keyword research tool to identify terms people are likely to use when looking for a lawyer. For example, if you run a bankruptcy law firm, you might discover that people searching for “bankruptcy attorney” are more likely to use terms like “bankruptcy attorney New York” or “bankruptcy attorney Los Angeles.”
The most effective keywords include long-tail keywords, which are three or more words. These are more targeted than short keywords. They also generate a lot of traffic.
Links
Creating the right links is key to success in search engine optimization. A good link is a referral link placed on a third-party website. Having many referring links to your law firm’s website makes you a trusted resource. It also boosts your rankings.
The best way to improve your law firm’s SEO is to get more links. You can do this by engaging in social networking, by creating a blog and by creating content about your area of expertise. You can also get natural links by talking to attorneys and other professionals in your niche.
The best way to figure out how many links your competitors are receiving is to take a close look at their websites. If you are able to find out what kind of content they are publishing, you may want to write about the same topics in your own blog.