There are a number of ways to promote your law firm’s website. The primary method is to use keyword research, which will help you to find keywords that are popular in your particular practice area. In addition, you can consider local SEO, link building, and gaining more clients by writing for them.
Local SEO
In order to get noticed online, a law firm needs to perform local SEO. This can help get the firm a better ranking on Google Maps and Google Plus. It can also make it easier for potential clients to find you.
When you want to get a lawyer’s website noticed, you need to use the right keywords. The law firm will have to do a bit of research to figure out which keywords are the best for its practice.
You will also need to keep your contact information consistent. Make sure you have the same NAP, or name, address, and phone number, across all of your online sites. If you have more than one location, you will need to create different landing pages for each.
Keywords with commercial intent
When optimizing digital marketing efforts for lawyers, it is important to understand commercial search intent keywords. Knowing this can help you drive more traffic and conversions. You can learn more about this through Google’s keyword tool or through your competitor’s rankings.
Commercial intent keyword phrases are useful for law firms because they target people who are ready to take action. They can increase your conversion rates and top-line revenue. Identifying these phrases can also provide you with insights into how to shape content around these profitable keywords.
In addition to organic searches, you can also use keywords with commercial intent to increase visibility on Google’s paid ads. For example, a personal injury lawyer can optimize their website for a keyword like “car accident.” This will increase their ranking in the “Ad” section and earn them more leads.
Link building
Link building is a great way for law firms to increase their SEO. Besides the obvious benefit of a link to your site, links can also help you build a strong reputation in your local community.
There are several ways to go about it. One of the simplest ways is to contact other lawyers in your area. Another option is to start a Meetup group. By partnering with other lawyers in your community, you can connect with the people who can help you with your business.
If you’re interested in linking with other businesses, consider joining a local Chamber of Commerce. You may even want to create an account on Reddit.
While you should avoid buying links from databases, there are plenty of directories out there that are free to join. They offer a great low-cost way to get a quality link and boost your search engine rankings.
Domain factors affect rankings with Google
For years, SEO experts have cited page speed as a top ranking factor. But now Google is making changes to its algorithms that may affect how the search engine views your site. Some of the most significant changes focus on user experience, while others address keyword matching.
One of the biggest changes is that Google has taken steps to make its search results more local. It has placed local results at the top of the SERPs for certain keywords. However, it also treats all domains equally, even if they are not located in a specific area.
Other important changes include improved algorithmic considerations for user experience and social media signals. Ultimately, the goal is to provide the best user experience possible.
As an attorney, you need to understand the key factors that impact your rankings with Google. These include backlinks, authority, and quality of content. All of these metrics flow together to create awesomeness, so you need to have a comprehensive, thoughtful SEO strategy.