The Importance of Local Internet Marketing
Local SEO focuses on making your website more relevant to the locality of your business. Google and other search engines prioritize prominence, proximity, and relevance when ranking websites. Having a strong online presence in your local area shows the search engines your website is reputable. However, it is important to remember that local SEO is not as simple as simply having a website. To increase your local SEO, you need to optimize each page on your website.
Local SEO is also important because consumers searching for a product or service on a mobile device are more likely to visit your location. If they are happy with their experience, they are more likely to visit again and spread the word about your business. This will help your business establish itself over time. In fact, 80% of mobile users who use search engines to search for a product or service end up in the same location thanks to local SEO.